Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
A press release that actually is picked up and printed in a national publication reaching your target market can pay off big time. Not only can it bring many new customers, it can also catch the attention of larger companies that might be interested in either licensing your product for resell, or approaching you with a buyout offer.
For these reasons, it is definitely to your advantage to write the kind of press releases that actually have a chance of getting printed. To do that, start with the headline. So instead of reading the entire release, the editor has learned to scan the press release headline looking for something of interest to their readers.
But if the headline is boring, the editor usually passes on the press release - he has too many other things to do to try to figure out if the press release is worth pursuing.
This means if you fail to attract interest in the headline of your press release, and fail to keep the attention in the teaser paragraph, it is unlikely your press release will ever be published. There are some things you can do to increase the chances of your release getting the attention it deserves.
Here are six tips to get you started down the right road. If you fail to do that, there is no chance for your press release to see print. So try to understand how these people think. They read hundreds of press release headlines a week, and quickly learn to filter out the BS and egocentric ones from those that might merit additional attention.
Understand that these people are looking for something interesting to print - but they have a lot to choose from. Cut the hype - Editors and writers are a cynical bunch. But if you write, "Survey shows most adults have allergies to five common foods," then the editor might say, "My readers will want to know about this!
In most cases, if you write a press release headline like: But if you write, "New microphone lets anyone sound like favorite singing star," you have something the editor knows his readers will be interested in.
Including these names might pump up your own ego, but it generally has a negative effect on editors and writers. Think like a reporter - A newspaper reporter knows that headlines sell papers. The headlines must quickly convey the kind of information needed to capture the readers attention.
Newspaper reporters know the headline should express in just a few words, what is being announced and why should anyone care. And nothing fits this structure better than a "Best When thinking about your press release, think about how you can use the information you want to covey in a bullet list.
Or, "Six tools no web site business should be without," or "5 great products for desktop video producers.A news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose.
If you want good press coverage, you need to master the art of the press release. How to write an effective press release Before you even attempt to write a press release, think about the. How to write a press release that gets read? Write a compelling headline.
These 9 press release title tips will help you learn how to write an effective press release. When they see hype in a press release headline, they usually don't bother reading the rest of the press release.
If you write a headline like, "Fantastic new product solves all life's problems," the editor/writer will quickly toss the press release into the trash.
Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a .
Press releases get sent to the attention of assignment editors at newspapers, television and radio stations, magazines, trade publications and other news outlets, and follow a specific format designed to work well within this type of news generation system (see “Format for a press release”).